![]() That means kids (who aren’t yet investing on their own) and parents of those children are most likely to know what Roblox is at all. In fact, more than half of their 31.1 million daily users are under the age of 13. Roblox offers numerous games, or “3-D digital worlds,” for their largely tween audience to use. Cassel was vice president of engineering for the company until his death from cancer in 2013. Today, Baszucki continues to serve as CEO. Based in San Mateo, California, two men launched the business: David Baszucki and Erik Cassel. was officially founded in 2004, but the company came out of beta mode two years later.
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